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The Kerala State AIDS Control Society (KSACS), plays a pivotal role in the state’s strategy in combating the HIV/AIDS epidemic. It is an autonomous society registered under the Charitable Societies Act, with its members drawn from all key government departments to ensure greater flexibility and more effective programme management. Its work is supervised by a Governing body, chaired by the Chief Secretary of the state, and which includes as members Secretaries of various government departments like ...

The Kerala State AIDS Control Society (KSACS), plays a pivotal role in the state’s strategy in combating the HIV/AIDS epidemic. It is an autonomous society registered under the Charitable Societies Act, with its members drawn from all key government departments to ensure greater flexibility and more effective programme management. Its work is supervised by a Governing body, chaired by the Chief Secretary of the state, and which includes as members Secretaries of various government departments like ...

Media must inform and educate the people, not alarm or scare them
Be objective, factual and sensitive
Keep abreast with changing realities of fast-evolving infection
Use appropriate language and terminology that is non-stigmatising
Ensure headlines are accurate and balanced
Be responsible, give all sides of the picture, using voices of people with HIV and AIDS(PLHNS)
Dispel misconceptions about prevention and transmission
Highlight positive stories without underplaying seriousness of the issue

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